Pioneering his own an introspective and brash brand of West Coast rap, Cozz is on a steady rise to the top of the rap game. Starting a 16-city North American tour to promote his latest album, the critically acclaimed Effected, the South Central rapper shares his latest video from the project. Disrupting a local talk show with his grounded honesty, Cozz loudly proclaims his individuality on “Bout It.” Peep it above.