Fresno police are looking for the suspect in the cold blooded killing of Fresno street vendor Lorenzo Perez on Sunday afternoon.
Perez was a father of 4 ... working long days and nights as a street vendor ... he was loved by the neighborhood he worked in.
"I mean, he was a great guy," said one neighbor who didn't want to be identified out of fear of the shooter.
Witnesses say the shooter had a conversation with Perez before he shot him in the head execution style.
The original reward offered a $5,000 reward by the end of the night ... we just got word that went up to $21,000 by City Council President Luis Chavez.
The family's Go Fund me is located below.
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