Athletic wear is all the rage right now so it makes sense that Rihanna may be tapping into that market.
Rumors are swirling that RiRi's lingerie brand, Savage x Fenty is seeking to raise $100M in funding. According to Business Insider, the new funds would be used to expand her line into Europe and launch an athletic line.
The funding could give her company a valuation of $1 billion.
This has not been confirmed by Rihanna or her company but with everyone working from home, wearing comfortable clothing, the concept is not far fetched.
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