A$AP Rocky will be spending his 29th birthday in London celebrating the opening of his pop up bodega store in Selfridge's department stores.
"Bodega," is Spanish term, most used on the east coast, meaning "grocery or convenience store." In an interview with Vogue magazine, A$AP Rocky says bodegas are a place of acceptance, "Different ethnic minorities coming together and living together cohesively—and this has been going on for decades." He continued, “That’s why I’m bringing this fusion of different cultures, manifested in one AWGE Bodega [named after the creative collective he leads with A$AP Mob]. It is ghetto, but not trashy, which is very true for New York City.”
From October 1st to the 11th, the bodega will have doughnuts, candies, blankets, notebooks, a limited-edition toy figurine modeled after A$AP Rocky, and a selection of T-shirts, jackets, and sweaters from A$AP’s collaboration with Guess.
A$AP Rocky will also be working in the bodega as an official member.
For more information about the bodega or if you want to shop the AWEGE BODEGA clothing line click here!