Photo: Getty Images
Crocs, the shoe we first couldn't understand to the shoe we now can't get enough of!
The footwear company had a crazy comeback last year that they were not expecting, all thanks to celebrity co-signs and partnerships with everyone from Nicki Minaj, Post Malone, Pharrell, Bad Bunny, Justin Bieber and Questlove. The company had pulled in around $640 million in sales during the 2021 second quarter says Crocs CEO Andrew Rees. Which was a huge a increase from the $57 million the company made during the same timeframe in 2020.
“We are incredibly proud of the track record of growth and shareholder value creation since we first embarked on the turnaround of the Crocs brand in 2014,” Rees said in a statement released in conjunction with Croc’s investor day. “Looking forward, we expect the Crocs brand to grow to over $5 billion in sales by 2026. We are confident in our ability to deliver this growth while maintaining industry-leading profitability, creating significant shareholder value, and having a positive impact on our planet and our communities.”
Click HERE to read more.
SOURCE: COMPLEX