Ciara Launches Fashion Brand "LitaByCiara" & It's All About Love

BET Awards 2021 - Arrivals

Photo: Getty Images North America

Congratulations are in order for fashion icon and GRAMMY award winner Ciara on her launch of her fashion brand 


Ciara shared the news of the brand on social media as she detailed special moments of which inspired her to create this new venture.

"From my childhood obsession with my grandmother’s closet in which every item was perfectly tailored to playing dress up in my Mom‘s clothes, and sometimes even my Dad’s...I’ve always had an incredible love for fashion. It’s one of the ways I feel I can best express myself!

I am so proud to share my Women’s Brand -LITA by Ciara, LITA stands for Love Is The Answer! Women have an incredibly expansive gift for expressing Love. We make a lot happen with our Love. We are empowered by the way we know how to Love.

I poured a lot of love into every part of the process of creating this line!

It started with inspiration from vintage and staple pieces in my closet! I’m a High-Low fashion kind of girl, and Tom Boy Chic is my style.

My goal is for LITA to be your best friend in fashion, your one-stop-shop from day to night. LITA has all your fashion needs covered.

Join me on this journey!" #LitaByCiara

Take a look at #LitaByCiara below.

Sponsored Content

Sponsored Content