Death Row Records Launches "The Death Row Experience"

(Photo by Kevin Winter/Getty Images for Coachella)

Death Row Records has launched the “Death Row Experience” a virtual retrospective gallery that celebrates the 30th anniversary of the iconic label this year.

The Los Angeles-based company now owned by Entertainment One (eOne), catapulted gangster rap into mainstream consciousness and cultivated hip-hop culture that continues to influence artists today. The virtual experience was created by Flux88 Studios in partnership with TillaVision and is open to the public for all to enjoy.

 “Death Row is one of the most influential labels in hip hop. 30 years later, its musical legacy continues to make an impact in music and beyond. We are excited to celebrate this anniversary and highlight the label’s seminal albums and accomplishments throughout the year.”

New features, easter eggs and virtual buildings will be added on the 30th of each month for the remainder of the year continuing to unlock content. In the virtual museum, the button on the bottom left corner that has the directory includes shaded areas in black that remain closed until unlocked later.

To check out the Death Row Virtual Experience, visit

Sponsored Content

Sponsored Content