Chipotle Opening First-Ever "Ghost kitchen" Restaurant


Should all restaurants do this?

A massive increase in online orders has pushed Chipotle to open its first digital-only restaurant.

The Chipotle Digital Kitchen will be located in Highland Falls, NY, and will open this weekend.

It will only be open for pick-up and delivery orders, and there will be no traditional dining area.

This new concept will allow the brand to enter more urban areas where a full-sized restaurant wouldn't be supported.

Chipotle's CTO says that their digital sales have recently tripled.

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