To design his latest sneaker, LeBron James didn't meet with a marketing team or consultant group. The NBA superstar instead went to Harlem and found three women who he felt could bring his vision to life.
James wanted his new HFR x LeBron 16's to reflect his belief that "African-American women are some of the strongest people on earth."
Kimberly Goldson, Felisha Noel, and Undra Celeste Duncan traveled to Nike's World Headquarters to learn how performance shoes were made, then headed back to New York City to begin their work.
The sneakers were unveiled Tuesday night at Harlem's Fashion Row, an annual event that celebrates people of color in fashion.
Do companies need to bring more voices and visions into their design rooms?