LeBron James Unveils New Nike Sneaker Designed by 3 Women

posted by DJ LEZLEE - 

To design his latest sneaker, LeBron James didn't meet with a marketing team or consultant group. The NBA superstar instead went to Harlem and found three women who he felt could bring his vision to life. 

James wanted his new HFR x LeBron 16's to reflect his belief that "African-American women are some of the strongest people on earth."



Kimberly Goldson, Felisha Noel, and Undra Celeste Duncan traveled to Nike's World Headquarters to learn how performance shoes were made, then headed back to New York City to begin their work.

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"I believe African-American women are the most powerful in the world." - These were the words spoken by NBA star #LeBronJames as he debuted his new Nike collaboration, HFR x LeBron 16, which was inspired by black women. Designed by Kimberly Goldson, Felisha Noel, and Undra Celeste. His 16th shoe (also called “The Strongest") was revealed at Harlem’s Fashion Row style awards and fashion show in New York. HFR founder Brandice Daniels puts together the event every year that celebrates people of color in fashion during New York Fashion Week. We're so here for this!

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The sneakers were unveiled Tuesday night at Harlem's Fashion Row, an annual event that celebrates people of color in fashion. 

Do companies need to bring more voices and visions into their design rooms?

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Look for the Nike LeBron 16 “HFR” to release in women’s sizing on September 7th exclusively on Nike SNKRS. The retail price tag is set at $200 USD. #LebronWatch #fashion #fashionblog #mode #style #fashionista #instafashion #menswear #nmd #outfitoftheday #sneakerheadz #nike #lebronszn #ultraboost #dope #hype #mensfashion #streetwear #sneakerhead #ootd #brongang #sneakers #hypebeast #sneakersaddict #shoes #swag #menstyle #kicks #outfit #lebron16

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