Kobe Bryant is the 3rd Largest investor in Body Armor sports drink and he also wrote and co-directed these ads that are going to be everywhere. He is pretty much saying Get rid of the old and get with the new and the NEW is Body Armor. Gatorade is old and athletes need something new. I think this is great and looking forward to see the rest of these ads. Kristaps Porzingis is Hilarious, I bet it took him a while to get that pigeon.