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Diddy's Ciroc Ultra Premium Vodka is taking the court with the National Basketball Association. 

The vodka brand and the NBA have announced a multiyear marketing campaign called "The Toast of the NBA." Diddy, Ciroc and the NBA will team up on and off the court to promote responsible celebration, or what Diddy calls the "Art of Celebration." 

In a press release, Diddy says "nothing brings people together in celebration quite like sports."  He also hopes that Ciroc will "elevate these moments and help champion social responsibility among fans."  

Fans of the NBA, Ciroc and Diddy can expect to see public service announcements about the "Art of Celebration" throughout the NBA season, including the NBA All-Star game and the NBA Playoffs.  

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