Clothing line, The GAP just scored the biggest clothing deal of 2020 .... they brought Kanye West on board on a 10 year contract....We saw what Kanye did with Adidas.
The retailer announced on Friday that Kanye West and his fashion line 'Yeezy' will drop a line with Gap called 'Yeezy Gap'. The new line is scheduled to drop in early 2021.
The good news is Yeezy Gap will include apparel for women, men & kids, however, footware will not be included. The bad news is footware will not be included, either way this is hot news!!!!!
The Yeezy Gap line will include modern, elevated basics at accessible price points.
This was a brilliant idea ... so brilliant that Gap (GPS) shares soared 36% after the announcement Friday morning.
This is a full circle moment for Kanye West as he once was a employee for The GAP in his late teens. He rapped about his experience as a GAP employee in his song Spaceships. Check it out below.
Gap has been struggling Sales for the fiscal 2019 year that ended in February fell 1% to $16.4 billion, and Gap's then-interim-CEO called the year "challenging." This Yeezy partnership could really give Gap a much-needed financial and creative boost.
Are you copping anything from this line?