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CEO Tim Cook said this will be an ad free subscription, in over 100 countries. This streaming service is coming in fall.
Apple also announced a new Apple TV app available in May, along with Apple TV Channels that allow you to subscribe to HBO, Showtime, Starz and CBS All Access.
Some involved in this initiative, Apple TV+ included Steven Spielberg, J.J. Abrams, Ron Howard, Sofia Coppola, Jennifer Aniston and Reese Witherspoon, who are all making shows for the streaming service.