MK, what.
Doritos are apparently rolling out some brand new chips aimed at women... and people are understandably having a heyday with this information.
According to Pepsico global chief executive Indra Nooyi, their research shows that women just don't like being messy. So, of course, the were forced to make a chip JUST FOR WOMEN!
"When you eat out of a flex bag–one of our single-serve bags–especially as you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom," Nooyi said in an interview with Freakanomics radio.
“Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.”
OH.
See what people are saying below:
Not only have Doritos lovers chimed in with their outrage and amazing sarcasm, but now we have a response from the brand itself.
"We already have Doritos for women..."
So... what was Nooyi talking about?
Read more HERE.