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Aunt Jemima Gets New Name and Logo

Quaker Oats To Change Name, Remove Image Of Aunt Jemima Brand, As Other Brands Consider Changing Too

The new name change of its Aunt Jemima pancake mix and syrup has been changed to Pearl Milling Company.

According to ABC 7, Aunt Jemima products will continue to be sold in stores until this summer, and after that the packaging will officially change.

Quaker Oats, a division of PepsiCo Inc. bought the Aunt Jemima brand in 1925 and had updated the logo over the years in an effort to remove the negative stereotypes.

Along with the name and logo change, Quaker also said it it will be donating $1 million to groups that empower Black women and girls as part of the Pearl Milling Company rollout.

Check out the new Pearl Milling Company logo below.

Photo by Justin Sullivan/Getty Images


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