Jermaine Dupri will celebrate his groundbreaking record label So So Def with a multi-city anniversary concert tour.
The "So So Def 25th Anniversary Cultural Curren$y" tour will feature himself, Xscape, Da Brat, Jagged Edge, Bow Wow, Anthony Hamilton, Bone Crusher, Youngbloodz, Dem Franchize Boyz and J-Kwon.
The 11-city tour starts October 14 in Washington, D.C. and ends in Los Angeles on November 2. A show will also be held October 21 in Atlanta, where Dupri was raised.
Dupri told The Associated Press he wants the tour to remind people how influential So So Def Recordings has been to the culture of hip-hop and R&B music.
He said the artists connected to the label are like “cultural currency” people of great value to the world of hip-hop.
“I feel like with my artists and even myself, people don’t pay enough attention to how much we mean to the culture and how much So So Def meant to breaking the South and making people pay attention to Atlanta,” he added.
The rap mogul called the anniversary tour a “blessing.”