Fresh off the Lakers' NBA Finals win, LeBron James is now helping launch a premium tequila and mezcal brand called Lobos 1707.
The new spirit is inspired by a traditional distillation process and creates a unique product available in Joven, Reposado, Extra Añejo, and Mezcal Artesanal.
Lobos 1707 is led by Diego Osorio, Dia Simms and of course backed by LeBron James.
Lobos 1707 is now available at select retailers in California, Florida and NYC, and online at Reservebar.com
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