LeBron James Helps Launches Tequila & Mezcal Brand 'Lobos 1707'


Los Angeles Lakers Media Day

Los Angeles Lakers Media Day

Fresh off the Lakers' NBA Finals win, LeBron James is now helping launch a premium tequila and mezcal brand called Lobos 1707.

The new spirit is inspired by a traditional distillation process and creates a unique product available in Joven, Reposado, Extra Añejo, and Mezcal Artesanal. 

Lobos 1707 is led by Diego Osorio, Dia Simms and of course backed by LeBron James.

“I knew the first time I tasted Lobos 1707 Tequila that it was special. When I learned more about the brand story and leadership team, I knew I wanted to be a part of it,” James said.

Lobos 1707 is now available at select retailers in California, Florida and NYC, and online at Reservebar.com

Image via Getty