It's the end of an era.
The rice you've come to know and love known as Uncle Ben's will now be known as Ben's Original.
Three months ago that the brand announced it would "evolve" with the times and parent company Mars Inc. says the name change signals "the brand's ambition to create a more inclusive future while maintaining its commitment to producing the world's best rice."
Uncle Ben's name and logo have faced backlash for years because of the brand's racist imagery.
The New York Times reported that back in the day, "white Southerners" used 'uncle' or 'aunt' as a word for older blacks because they didn't want to call them 'Mr.' or 'Mrs.'