Nike took a gamble and it is paying off. Stock prices on Friday closed at $83.49 a share.
Online sales of Nike gear are up 33% between September 2nd and September 4th. This doubles their sales a year ago for the same time period.
So how did Nike weather the "storm"?
Their core customer base stood by them, Millennial and Generation Z men.
Nike ranks 10th among U.S. companies for brand relevance.
Looks like they knew what they were doing when they linked with Kaepernick...