In a world full of cliche rap videos, J. Cole is determined to switch things up.
Not only did J. Cole bless us with a new album but he also dropped a new video for one of the songs from the album, "ATM."
There's a point in the video where he's sitting in a room surrounded by money and trapped in a leather straitjacket.
The effects in the video are insane, and the message in the video is so honest and real. There's very few rappers in the game that are willing to step outside the norm or the status quo and J. Cole is most definitely one of them.
Can't wait to see more visuals from the KOD album.
Check out the full video below: