Kendrick Lamar is doing numbers not only by streams, but physical album sales too.
For the third time, Lamar has an album that has sold one million copies.
His latest album, "DAMN" needed only 4,000 copies to accomplish the feat, and he even passed the million mark by selling 1.002 million copies.
Kendrick has done a lot since his career began, but don't think for one second he's comfortable. "It's really always having love for it, and really having fun with it," Kendrick says.
When "Damn" first came out the album went platinum in less than a month via streams, and after a year the album is still holding strong on the charts at number 13.