Maluma has launched his own line of fragrances called Royalty By Maluma. The mission statement tagline is be loyal, be respectful, be royal. This collection is called The King and Queen Collection and it is made up of four scents: The Onyx fragrance represents protection and strength (men), The Garnet fragrance represents prosperity and abundance (men), Jade represents tranquility and wisdom (women) and Amethyst represents trust and good nature (women).