Hooters has been around for over 30 years and made their main marketing tactic based on 'hooters' (breasts) and beautiful women, to bring customers in. Since 2012 the chain has been declining as a whole. A recent study revealed there has been a shift and for a lack of better words, the millennial generation just aren't that interested in breasts. Maybe if they changed their name to "Booties" or "Tushies", they'd have a climb in sales.
Source> Instagram.com/hooters
Source: Instagram.com/hooters