A day after Nike announced a "Just Do It" ad campaign featuring Colin Kaepernick, videos and photos of people destroying their Nike gear in protest are popping up on social media. Some people cut their Nike attire, others set their swoosh logo gear on fire. On the other side, some people have posted receipts and pictures of just purchased Nikes to show support for Kaepernick and the advertising campaign. There have been people urging those who are about to destroy their Nike clothing and shoes to donate it to homeless shelters and clothes banks instead.