On The NFL season opening night, it was announced that the NFL would be contributing to Alicia Key’s $1B initiative to help black businesses. The initiative will be the beginning of systemic change needed to create racial equality.
During an interview with Billboard the singer says, " The initial goal of $1 billion is to ensure a substantial commitment," Keys says. "Even with that it does not come to close the economic gap. The next steps are to reach out different industries to invite them to invest in racial justice and create a multi-billion dollar endowment across business sectors."