Forbes Magazine released their 2018 #30under30 class and King Kendrick covers one of the four covers. This comes to no surprise as Kendrick's success has made even a bigger impact after the release of his DAMN. album earlier this year in April.
Kendrick tells Forbes his insight on hip hop today and believes mumble rap is all apart of hip hop evolution and being yourself.
"I want hip-hop to continue to evolve. That's why I can't shun a lot of the artists that may not be a Kendrick Lamar. But this is what I tell them every time I see them ... be yourself and do what you do but also know who laid down the groundwork. Don't go on your interviews and diss them and say you don't like them and you don't care for them," he said, "So talking down on the folks that inspired us to do this, it'd never be right. You dig what I'm saying? So at the end of the day as long as you be who you are but respect what got us here, that's how you continue to evolve."
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