It is not looking pretty for the popular soap brand Dove after their new ad went viral.
Dove products released a Facebook ad that has many turning heads. The ad features an African American women taking off her dark brown shirt and transitioning into a Caucasian woman with a light Ivory colored shirt.
Man, what were they thinking! The ad itself is suppose to signify going from dirty to clean or in their words "For NORMAL skin to DARK skin".
Photo via Boston.com
It's evident Dove didn't take much precaution or thought when it comes down to selling their products and because of that, it has now led to the hastag " #boycottDOVE " to start trending.
Check out the ad below, Do you think Dove is sending an subliminal message?