Man, this really caught us by surprised.
The man behind the whole Playboy and iconic chain, Hugh Hefner has died today at age 91.
TMZ broke the story just a bit ago how Hugh had been battling health issues over the last year and hasn't been seen in public much. Sources over at TMZ, says Hugh died peacefully at his home surrounded by loved ones.
Hugh had just lost his brother last year due to cancer around the same time he parted ways from the mansion selling it for $110 million.
"Life is too short to be living somebody else's dream. The major civilizing force in the world is not religion, it is sex. In my wildest dreams, I could not have imagined a sweeter life."
That's one of Hugh's most known quotes. His last post on Instagram was supporting those affected by Hurricanes.
RIP Hugh Hefner !!