#REALsteez: Rihanna's 'Fenty x Puma' Pop Up Shop

The Bad Gal is back at it again with another style to add to her Fenty x Puma collection. 

After signing back in 2014 of as the creative director of Puma, Rihanna has since then debuted her pair of shoes 'Creepers'  in November 2015 and her first full on collection September 2016 that featured more colors of the 'Creepers' and trendy clothing for men and women that centered around a goth-chic Japanese inspired look. 

This time around Rih's new collection that just dropped early April is inspired by 18th Century French styles with a sporty twist. 

What I really enjoyed about this Pop Up shop of hers is that it was not only made for people to come out and shop but to also attend for mingling and having a good time. 

Rihanna had waiters walking around the event with water and champagne, a live DJ set, a photo booth, and my personal favorite a DESSERT BAR. 

Did I mention everything was complimentary?

Now the best selling item in the store that had fans waiting outside for hours were the sporty chic FENTY BOW Puma sneakers and Slides that came in four different select colors.

Lastly besides the good vibes, great music, and fancy decorations around, what labels this pop up as a 10 in my book is the interaction Rihanna had with her fans. She took the time out to sign any items fans had in between ringing customers up at the register and I mean she rung up everyone and held a small conversation with them. 

Now Thats Loyalty!

Bootleg Kev & DJ Hed

Bootleg Kev & DJ Hed

Bootleg Kev & DJ Hed are on REAL 92.3 KRRL FM Los Angeles Home for Hip Hop Radio Read more


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