Just the other day Michael B. Jordan unveiled his new rum and it's name, "J'Ouvert." However a lot of people didn't appreciate the name that he chose. They accused Michael of culture appropriation because the word comes from the Caribbean - it's the official start of carnival, at dawn on the Monday preceding Lent. But also the Carnival coincides with the emancipation of slavery in the 1830's.
Well now Michael posted this message on his IG story
"I just wanna say on behalf of myself & partners, our intention was never to offend or hurt a culture (we love & respect) & hoped to celebrate & shine a positive light on. Last few days has been a lot of listening. A lot of learning & engaging in countless community conversations...
We hear you. I hear you & want to be clear that we are in the process of renaming. We sincerely apologize & look forward to introducing a brand we can all be proud of."