Dwayne "The Rock" Johnson is cooking up a genius marketing strategy that's equal parts tequila and giving back to the struggling restaurant industry in time for Cinco de Mayo and his 49th birthday on May 2.
Johnson's new campaign, "Guac on The Rock," will give out free guacamole nationwide via his own personal Venmo account.
Anyone interested can order any style of guac for up to $10 per person purchased alongside a cocktail made with his brand, Teremana Tequila, from May 1 through May 5.
If you're looking to indulge in the appetizer, you can upload a receipt showing the purchase of guac and the Teremana-made cocktail (21 & up, of course) to guacontherock.com for up to $10 back.
Those who want the freebie app should act fast – The Rock will cap the donation at a generous 1 million dollars in five days of the promotion.
Official rules here.