Russell Westbrook Teams Up With Jordan To Release Short Film “Why Not”


(Photo by Kevin Winter/Getty Images)

Russell Westbrook continues to pay it forward!

The NBA player just announced his new partnership withthe Jordan brand, in which he also dropped a short-film called Why Not.

Westbrook shared on Twitter the news with his followers by tweeting the following.

Westbrook also shared a few words about the project with Variety :

“A lot of the youth in Black and Brown communities look at the tech space as an almost impossible field to exist within. They don’t often see themselves represented at the major tech companies of the world and they don’t see it as the ‘cool’ thing to do. Well, ‘Why Not?'”

“‘Why Not’ is a mantra I live by,” Westbrook continues. “Because I believe it is important to empower the next generation and encourage them to never give up. Why can’t young Black kids in untapped neighborhoods like Crenshaw get exposed to tech? This film is that story, and I hope it inspires kids in marginalized communities around the world.”

Let us know, are you ready for Russell Westbrook’s short film Why Not?


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