Kylie Jenner is being sued for allegedly stealing another cosmetic line's eyeshadow name.
According to TMZ, Sheree Cosmetics is suing the $900 million beauty mogul and her company, Kylie Cosmetics, for copying it's "Born to Sparkle" makeup line. The company filed their claim in federal court on Monday (October 22), claiming Kylie not only ripped their "Born To Sparkle" name, which the brand launched in October 2017 but also it's eyeshadow color and packaging for an eyeshadow in her August birthday collection.
"We feel the need to protect our business," Sheree Cosmetics founder, Tiffany Herrmann, told DailyMailTV. "We worked really hard for it and we just want to make sure we protect Sheree Cosmetics and our ideas. If you are an entrepreneur and you have an idea, and someone else takes that, stand up for yourself."
"I am a self-made woman and I just want to make sure everyone understands you need to keep an eye on your business and to protect it at all costs," she continued. "You need to take a stand. I started this business from the ground up. It began in my kitchen and then I built a lab to make the products. I just want to protect what I've worked so hard for. We've been in business for just over a year. It's been so successful. We've seen our products used at the Oscars, the Emmys and New York Fashion Week. Model Rachel McCord is a huge fan of ours."
Despite launching "Born to Sparkle" in 2017, Sheree Cosmetics only filed for a trademark of the "Born to Sparkle" name in August, the same month Kylie launched her birthday collection.
"We are a truly self-made business and I wonder who was led to the wrong Born To Sparkle palette when searching for ours," Tiffany added. "As far as an outcome we just want to make sure that Born To Sparkle is protected and that what is right prevails."