Many people weren't pleased when Planned Parenthood out in Pennsylvania used Disney classic princessess to promote their clinic.
In the now deleted tweet above you see states " we need a Disney princess who's had an abortion, we need a Disney princess who's had an abortion", and so forth. Because these princesses are idolize by children, parents where outraged and confused why this turned into a trending MEME.
Planned Parenthood release an apology and had this to say..
“Today, we joined an ongoing Twitter conversation about the kinds of princesses people want to see in an attempt to make a point about the importance of telling stories that challenge stigma and championing stories that too often don’t get told," said Melissa Reed, Planned Parenthood's president and CEO. "Upon reflection, we decided that the seriousness of the point we were trying to make was not appropriate for the subject matter or context, and we removed the tweet.”
Read more on this story via USA Today