After making a sexist comment towards a female sports journalist on Wednesday (October 4), Cam Newton's already feeling the burn.
Dannon Yogurt company has fired the Carolina Panthers quarterback after catching wind of the incident. Newton was the face of their Greek yogurt Oikos.
The reporter, a sports journalist by profession, wasn't too happy about it.
"We are shocked and disheartened at the behavior and comments of Cam Newton towards Jourdan Rodrigue, which we perceive as sexist and disparaging to all women."
"It is entirely inconsistent with our commitment to fostering equality and inclusion in every workplace. It's simply not OK to belittle anyone based on gender."
"We have shared our concerns with Cam and will no longer work with him."
Ouch.
Wonder what else is about to happen...
video via Youtube