21 Savage Explains How 'Issa Album' Came Together

He encourages people to use "issa" as much as possible! 

Have you ever wondered what "issa" means or how it got started? We could tell you to thank 21 Savage for that and he explains how it happened. 

"Atlanta rapper 21 Savage recently dropped his debut album, Issa Album, with just a few weeks' notice. Coming off the breakout success of his Metro Boomin collaborative project Savage Mode, he’s looking to reach even greater heights with his proper solo debut. He linked up with Genius' own Rob Markman at Sword and the Stone in Los Angeles to talk about his relationship with Sonny Digital, his experiences growing up in Atlanta, and his opinions on what really constitutes trap music."


Issa wrap.


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